D'Addario

Branding

To enrich lives, D’Addario provides top quality accessories to musicians who want to break the status quo within the music community . This new identity gives a rebellious and disruptive style that connects with experimental musicians who thrive off a wild atmosphere.

Fundraiser Campaign

This fundraiser recruited highschoolers who have burning passion to express their creativity through music to participate in a concert. Funds and proceeds raised went to free music lessons in underserved communities.